According to the Professional Beauty Association (PBA), which of the following is not one of the top ways clients find service providers?

The correct answer is that Google searches are not considered one of the top ways clients find service providers according to the Professional Beauty Association (PBA). This highlights the importance of personal connections and community-based recommendations in the beauty industry.

Referrals from friends are typically one of the most trusted methods for finding service providers because they come with personal endorsements, making them feel more reliable to potential clients. Social media recommendations also play a significant role, as they allow users to see previews of work and read testimonials in a familiar and engaging format. Online reviews offer another layer of credibility, as they compile aggregate feedback and experiences from previous clients, which can significantly influence a prospective client's decision-making process.

Overall, while Google searches can still be a valuable tool for finding services, they do not hold the same level of personal trust and community engagement as the other mentioned methods, emphasizing the relational aspects of the beauty business.