Encouraging a client booked for a haircut to also receive a facial is an example of what?

The scenario described illustrates cross-promoting. This strategy involves encouraging clients to consider additional services that complement their initial choice—in this case, suggesting a facial to a client scheduled for a haircut. By highlighting how the facial can enhance their overall experience or contribute to their wellness, the service provider engages in cross-promoting to build a more comprehensive service offering.

This approach not only benefits the client by providing more value but also helps the business by potentially increasing the overall sale and fostering greater client loyalty through a more holistic service experience. Cross-promoting effectively utilizes the existing client relationship to introduce additional services that can enhance satisfaction and encourage repeat visits.