What does the term "retailing" refer to in the beauty business?

In the beauty business, the term "retailing" specifically refers to the practice of selling products directly to consumers. This often occurs in conjunction with services offered at a salon or spa, allowing customers not only to receive beauty treatments but also to purchase the products used during those treatments. Retailing is an essential component of the customer experience, as it enables clients to continue their beauty regimen at home using the same high-quality products they have experienced in a professional setting.

The focus on selling directly to consumers underscores the importance of building customer relationships and enhancing their experience by providing them with the tools they need to maintain their beauty regimen. This strategy can also contribute to a salon's or spa's revenue stream, making it a crucial aspect of the beauty business model.