What is a written description of a business's current state and future vision called?

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A written description of a business's current state and future vision is referred to as a business plan. This document serves as a comprehensive roadmap for the business, outlining its goals, strategies, and the steps necessary to achieve those objectives. It typically includes an analysis of the market, an overview of the company's structure, details on products or services offered, and financial projections, all of which together illustrate where the business currently stands and where it intends to go in the future.

While financial statements, marketing strategies, and operational manuals are important components of business operations, they do not encompass the full scope of a business’s current state and future vision. Financial statements provide insights into the financial health of the business, marketing strategies focus on how to promote products or services, and operational manuals detail the procedures necessary for daily operations. In contrast, a business plan integrates all these elements into a cohesive vision that drives the entire organization forward.

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