What is the practice of encouraging clients to purchase additional services or products called?

The practice of encouraging clients to purchase additional services or products is known as up-selling. Up-selling involves suggesting a higher quality or more expensive option than the one a client is considering. For instance, if a client is inquiring about a basic facial treatment, an esthetician may recommend an upgraded treatment that includes extra services or more advanced products. This strategy not only enhances the client's experience but also increases the value of the sale for the business.

In the context of the beauty industry, implementing up-selling techniques can demonstrate a stylist's or technician's expertise and can lead to increased client satisfaction when they see the additional benefits of the higher-tier services. The focus is on promoting more value to the customer, often leading to a win-win situation where the client feels they are receiving better service, and the business benefits from higher sales.

Cross-selling, on the other hand, involves suggesting complementary products or services that enhance the client's original purchase but does not necessarily focus on elevating them to a more premium option. Down-selling refers to offering a less expensive option to customers who might be hesitant, which is not aligned with the concept of promoting additional or upgraded services. Referral marketing revolves around encouraging current clients to refer new clients, which is distinct from the practice of directly