What term describes the process of offering additional services to clients?

The term that best describes the process of offering additional services to clients is upselling. This strategy involves encouraging clients to purchase a higher-value service or product than they originally intended. It not only enhances the client’s experience by introducing them to more comprehensive options but also increases the overall revenue for the business.

Upselling is particularly effective in the beauty industry, where clients may benefit from enhanced services that complement their initial choice, such as suggesting a deep conditioning treatment when a client books a haircut. The key component of upselling is to ensure that the recommended options genuinely add value to the client's experience. This fosters a stronger client relationship as it shows attentiveness to their needs and preferences.

While cross-selling also involves recommending additional services or products, it typically refers to offering related products that differ from the original purchase rather than persuading the client to choose a more premium option. Bundling involves offering multiple services together at a lower price but does not specifically focus on offering a higher value. Discounting refers to reducing the price of a service, which is unrelated to the concept of providing additional services.