When using email newsletters, what should you always include?

When utilizing email newsletters, it is essential to include an unsubscribe link. This link provides recipients with the option to opt out of future communications, which is crucial for complying with regulations like the CAN-SPAM Act and maintaining good customer relations. By having an unsubscribe link, you demonstrate respect for your subscribers' preferences and privacy. This practice helps to build trust with your audience, as they feel empowered to control the communication they receive. Including this option ultimately aids in keeping your email list healthy by reducing the risk of being marked as spam, which can negatively impact your email deliverability.