Where in a business plan would you find the types and quality of services offered?

The correct answer is the mission statement because it encapsulates the core values and purpose of the business, which includes the types and quality of services offered. The mission statement articulates the reason for the business's existence and outlines its primary goals, including what it aims to provide to customers. This section is crucial as it sets the tone for the entire business plan and gives a clear indication of the services that differentiate the business in the market.

In contrast, the executive summary provides an overview of the entire plan but does not delve into specific details about the services. The market analysis focuses on the industry environment, competitors, and market trends rather than directly outlining services. Financial projections, on the other hand, detail the expected financial outcomes and are centered around revenue and expenses, offering no information about service offerings.