Which of the following is a key component in developing a marketing strategy?

A key component in developing a marketing strategy is consumer engagement. Engaging with consumers helps businesses understand their target audience's needs, preferences, and behaviors, which is essential for creating effective marketing campaigns. By fostering strong relationships with consumers, businesses can tailor their offerings and messaging to resonate more deeply, effectively driving brand loyalty and improving sales outcomes. Moreover, consumer engagement opens channels for feedback, allowing businesses to adapt and respond to changing market conditions and consumer demands.

In contrast, employee roles, financial liabilities, and tax filings, while important for overall business operations, are not direct components of a marketing strategy. Employee roles pertain to organizational structure, financial liabilities relate to financial management, and tax filings are administrative responsibilities. These elements support the business as a whole but do not specifically shape the marketing strategy focused on connecting with and understanding the consumer.