Which of the following is NOT typically included in a services brochure?

A services brochure is designed to effectively communicate what a business offers to potential clients. It typically includes key information that helps customers understand the services available, how much they cost, and how to make appointments. This includes details like pricing information, a comprehensive list of services offered, and contact information for scheduling.

The inclusion of competitor’s personal business strategies would be contrary to the purpose of a services brochure. This type of information is confidential, not relevant to the client’s decision-making process, and could potentially harm the business's competitive edge. The focus of a services brochure should be on promoting one’s own offerings and ensuring prospective clients have the necessary information to choose the business for their beauty needs.