Which of these documents helps outline the vision and values of a business?

The mission statement is a critical document for any business as it articulates the organization's purpose, vision, and core values. It serves as a foundational element that guides decision-making, strategic planning, and the overall direction of the business. A well-crafted mission statement helps to communicate to both employees and customers what the organization stands for and aims to achieve, thus fostering a shared sense of purpose.

In contrast, while a marketing plan focuses on strategies to reach potential customers and promote services or products, it does not specifically outline the vision or values of the business. An employee handbook serves to provide guidelines and policies for employees but does not necessarily convey the overarching vision of the company. An operating budget outlines the financial plan for the business, detailing income and expenditures, but it lacks the philosophical and aspirational elements inherent in a mission statement.